Commercials
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PROJECT: TV COMMERCIAL // CLIENT: WCRS
WCRS asked us to devise and direct a series of commercials for The Sun newspaper. The adverts ran for several weeks with a new version promoting different content each day. It was a tall order as we needed to create an animation that could be updated with the new stories at short notice and then be ready for air the following morning.
Client: The Sun
Agency: WCRS
Agency Creative: Ross Neil
Animation Director: Marcus Moresby
Post Production: Golden Square Post Production
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'The Line' is our latest animated commercial for UBS and is a montage of various classic F1 circuits from around the world, see if you can spot 'em all!
The commercial was produced by Joyrider for Publics and was designed and animated along with the extremely talented boys over at Mainframe. Check out the second movie clip to see a breakdown of some of the pioneering techniques they employed to pull off what we needed.
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Two TVC's for Innocent Smoothies. The brief was to re-design the Innocent characters into 3D whilst still retaining their cartoon quality and was a great opportunity for our new partner, Marcus, to use his 3D skills with some nice rigging, tracking and compositing.
We bought onboard our good friends Steve Glashier to direct, Joe Dyer as DOP and Sean Stuart and Jacob Swan as shoot producers. The edit, grade and finishing was all done up at Fifty Fifty Post Production.INNOCENT